What Will the 2024 Big Lie Look Like?

No matter the outcome of the 2024 election, Donald Trump won’t accept it. If he wins, he’ll claim he won more states and votes than he actually did. We know he’ll do this because he already did it in 2016. And if he loses, he’ll claim he won more states and votes than he actually did. We know he’ll do this because he did it in 2020, and hasn’t shut up about it since, even claiming in the recent debate with Kamala Harris that his admission that he “lost the election by a whisker” was “sarcasm.”

So no matter what happens, Trump will set himself up as the victim of a vast conspiracy to cheat and defraud him. But what will the 2024 stolen election industry look like if Trump loses to the vice president? Who will be its major players? How will it take root in the fever dream imagination of the MAGA movement, and how long will it take? And who will be the unfortunate victim of their unhinged and violent conspiracy theories?

Obviously, we won’t know most of the answers to this until it already happens. But there are many reasons to believe that whatever form the Big Lie of 2024 takes, it will look somewhat different and have at least some different players than that of 2020. Of course, the optimal outcome would be that Harris wins so convincingly that other than a few Trump bitter-enders, most of the influencers and election officials who pushed the 2020 Big Lie will decide it’s not worth it and move on. Ideally, there would be no Big Lie.

But that’s probably not going to happen. So here are some ways the stolen election discourse of 2024 might be different from 2020:

Donald Trump won’t be in power

This is the most obvious change from 2020 to 2024. Taking power is harder than keeping power, and Trump doesn’t actually have any legal power right now. Yes, he commands a cult of personality that has millions of members who will be angry and spoiling for a fight should he lose the election. But the Stop the Steal movement was hatched and plotted at the White House. It had the force of the office of the president behind it. Trump had the right as president to speak to the rallygoers on January 6th. And if he wanted to, he could have invoked the Insurrection Act and ordered armed soldiers into the streets.

Other than Secret Service protection, Trump is a private citizen right now. He can’t call up the National Guard, he can’t declare martial law, he can’t use federal officials as weapons, and he can’t just jump on the phone with anyone he wants and expect them to do his bidding. Trump can complain all he wants, he can rally armed MAGA lunatics to DC, he might even be able to benefit from sympathetic officials at some level – but ultimately, he has the same official power that most of the rest of us do, which is nothing.

Nobody will be surprised

America had never had a transfer of power from one party to another disrupted the way it was in 2020. When Trump disputed the results and his supporters started the legwork of trying to find which states had cheated, it was genuinely shocking for people who hadn’t been paying attention to conspiracist movements and media, because it was so novel. And Democrats were slow to react, feeling like much of the complaining was sour grapes or designed to make money for influencers. They were, of course. But they were also a concerted effort to throw out the votes of the people – which hadn’t happened in modern American history.

This time, nobody will be surprised. We will all be able to see it coming, know exactly what Trump’s inner circle will be doing, and try to put roadblocks in front of them. The Harris campaign has already added a slew of top-tier election lawyers to prepare for the bogus audits, phony lawsuits, attempts to get fraudulent slates of “alternate electors” sent to Congress, challenges to voter rolls, and intimidation from Trump loyalists. Dozens of lawsuits have already been filed either challenging eligibility or fighting back at those challenges, and Democrats are doing well in them. Nobody will be surprised this time when the peaceful transfer of power is threatened.

States where stolen election claims were loudest were flips in 2020

Looking back at 2020, the loudest outcries of fraud came in Arizona, Michigan, Pennsylvania, Georgia, and Wisconsin. While there were also efforts to overturn the election in states like Colorado and Nevada, those five were the focus of more lawsuits, audits, conspiracy theories, and threats than any others. Why? because they all flipped from Republican to Democratic. Nobody should be shocked if those states go for Harris the same way they went for Biden. The only state with a real chance of flipping to Democrats this time is North Carolina – a state that’s already trending away from Republicans and where the GOP is running a Holocaust denying lunatic in a gubernatorial race they’re losing by as many as ten points, according to current polls. Certainly there will be audits and lawsuits and bellyaching if Harris wins North Carolina, but it’s not going to be shocking.

Polls are tightening in a few other Republican-dominated states, including Florida, but it’s unlikely they’ll go for Harris. If they do, expect a slew of false claims and conspiracy theories.

Many prominent stolen election advocates were ruined by lawsuits or indictments

Despite all of the noise and chaos of the Big Lie, the Stop the Steal movement really didn’t accomplish anything. It made some influencers a lot of money, but far more of them were ruined by it – and Trump still left office.

Close to 1,400 January 6th rioters have been charged in connection with the insurrection, with hundreds more likely to be charged. Many have gone to prison, and some still are there. Dozens of others, including Donald Trump himself, have been indicted for election fraud, tampering with voting machines, hacking, fake elector schemes, and other Stop the Steal related crimes. People have lost their jobs and their careers over their devotion to this dead-end movement. And many of the figureheads and funders of the movement have been financially ruined. Rudy Giuliani, Alex Jones, and Gateway Pundit’s Jim Hoft have all declared bankruptcy. Mike Lindell is broke, while Fox News had to pay out three quarters of a billion dollars in damages to Dominion Voting System, and several other defamation lawsuits have settled as well. John Eastman and Lin Wood were disbarred for their roles in election fraud schemes, with many other attorneys who took on doomed election fraud cases sanctioned.

How many of them will take the risk this time? What news network will platform insane conspiracy theories about 2024 voting machine companies knowing years of litigation likely await them? What lawyer will file a bogus lawsuit in the service of Trump knowing they might lose their license because of it? Some will, of course. And there will likely be new Stop the Steal acolytes in 2024, looking for a chance at money and right wing fame by taking up Trump’s lost cause. But it seems reasonable that some of the figures who tried to undo Biden’s win in 2020 won’t want to take the professional and personal risk this time around – or if they want to, they won’t be able to.

Trump will be a two-time loser

Ultimately, the Stop the Steal movement was driven by the certainty that Donald Trump never loses, and when he does, it’s because someone else cheated. He’d spent a year preparing the ground to contest losing the election due to supposed fraud, cheating, dead voters, illegal immigrants voting, massive numbers of fake mail-in ballots, and a conspiracy by the Democratic Party. The QAnon movement had spent 2020 doing the same thing, and even using the same reasons. But if Trump loses again, he’ll have dropped (or been cheated out of) two elections in a row. At some point, you can only get fooled so many times. For a movement that extols winning, they will be a movement that can’t win anything.

Finally, Trump himself is diminished, a rambling and shambolic figure who can’t hold a crowd’s attention, can’t debate, can’t communicate clearly, and who is losing support even from fellow Republicans. His stories are boring and rote, his nicknames and attempts at humor are pathetic, and his entire affect is one of a man slowing down and losing the ability to command an audience. Stop the Steal was a concerted effort to put a losing president back into office using extralegal means and violence. The second time around, a lot of people just might not bother trying to prop up a guy who is so clearly on the downslope of life. Some will, of course. There are always those who prefer the park bench and the cyanide capsule to surrender and humiliation when the dictator falls. But it’s entirely possible, and maybe even likely, that much of the GOP will be glad to be rid of Trump – even if they can’t publicly admit it.

If that’s how it all plays out, we’ll all be better for it.