To be in Donald Trump’s inner circle requires a few traits that most people don’t have, some people have one or two of, and only a few people have all of. You have to be able to do something for him, of course. You have to be unstintingly loyal, willing to do anything and everything to advance his aims or simply amuse him. You have to look good on TV. And more than anything, you have to take your dignity and sense of shame, ball them up into the tiniest fraction of their normal size, and hide them away deep in a part of your soul that you will forget exists.
Trump rules the GOP the way autocrats rule nations. He shapes them into his image, and never lets the people forget that they serve him, not the other way around. No matter what baubles and titles Trump deigns to hand out to his bootlickers, they will always be just that. But even a dictator needs acolytes, and if you degrade yourself enough, you can be one too. Nobody should feel sorry for anyone who chooses degradation over dignity, and for the participants in Trump’s ritualized shaming, what they get out of it is far more important than what Trump puts them through.
As much as any other right wing troll, Trump loves to humiliate his enemies. That’s to be expected from someone who has built a brand around being America’s ultimate winner – everyone else is a loser and should be treated as such. But for as much time as Trump spends rubbing it in the faces of defeated electoral opponents, he is more devoted to publicly shaming and degrading those who support him. And the more you support him, the more he will shame and degrade you.
The worst of the humiliation is reserved for those who once opposed him, but then bent the knee to him for various political and financial reasons. The past few years have seen a flood of public embarrassment and shaming so pronounced that it even has earned a nickname – the humiliation ritual.
Ironically, the term “humiliation ritual” has a slightly different context in conspiracy theorist circles, that of an Illuminati rite designed to break down the dignity of celebrities who wish to join the inner ranks of the puppet masters, or who have run afoul of them. This version often involves cross-dressing, men publicly appearing naked, or celebrities suffering a public and embarrassing loss because they dared speak out. The Trump humiliation ritual is different – it’s not about literal embarrassment, but about a spiritual kind of shame. It’s about Trump breaking the GOP to his will, humiliating those who dared to question him, and letting them know that no matter what, he owns them and they are beholden to him. If Trump tells them to jump, their only acceptable response is “off what?”
There was a devil’s bargain that the more moderate, once firmly anti-Trump right made with Trump after he won the nomination in 2016. Yes they complained about him, insulted him, and scored him. But once he’d won the primary no matter how coarse or crude or embarrassing Trump was, he was the only one who could beat Hillary Clinton. And nothing no Access Hollywood tape or bizarre outburst would be more humiliating than allowing that woman to become the president. Then he won the election, and to stay in his good graces, it made more sense to heap praise upon him than to criticize him and face his wrath. Opponents who had once vocally opposed him, including former 2016 primary rivals Marco Rubio, Ted Cruz, and Lindsey Graham, all became some of his most vocal bootlickers, bending over backwards to defend him, praise him, and extol his qualities – often at their own expense. Other detractors, like Mitt Romney, were simply humiliated, forced to sit through dinners and slap shit-eating grins on their face to match Trump’s perpetual expression. Such is the price of Trump taking control of the GOP.
Of course, the humiliation of Trump’s early years in office pales in comparison to what we’re likely to get in a second term. Just like 2016, the 2024 election saw Trump save his deepest and starkest humiliations for those who once opposed him, like Nikki Haley, who sat through countless insults from Trump about her heritage and husband, and yet immediately supported Trump once her primary challenge fizzled out; and Tim Scott, a Republican senator who utterly debased himself at Trump rallies, smiling through endless Trump insults to the point where some commentators thought it smacked of self-hatred.
When Trump posted a picture from this weekend of him, his son, Elon Musk, and HHS nominee Robert F. Kennedy Jr. all eating McDonalds on Trump’s plane back from watching a UFC fight in New York, it wasn’t just a way to engage with fans. It was a direct form of revenge against Kennedy for a comment he’d made about Trump earlier in the week, that flying with Trump meant eating the “poison” that he eats on the road – almost all of which was fast food. That wasn’t very obedient. So Trump broke him, and broke him publicly. It was his way of telling both Kennedy and the world at large that if you want a seat at the table of power, he had to eat what the powerful people were eating – which apparently was the same fast food you can get in every major city in the world. Naturally, Kennedy wants power more than he craves dignity, so he ate the poison with a smile that looked something like the face you make when you’re passing a kidney stone. Kennedy even followed up his shame with a pathetic tweet about how he “couldn’t wait to eat McDonalds again!”
At this point, it’s a fair question to ask whether these people allow Trump to debase them for reasons other than craven lust for power. Does he have financial or sexual blackmail on them? With Lindsey Graham in particular, there’s been a tendency on the left to ascribe the sheer volume of obnoxious praise and bootlicking to “kompromat” – the Stalinist slang term for “compromising material,” and a constant feature of the coverage of Russia’s involvement in the 2016 election. Could Trump have such material on his former foes? Is that why they’ve all bowed so deeply and so completely perverted their own values in his service?
It’s certainly possible, though not at all necessary. Trump doesn’t need lurid photos or “pee tapes” of his rivals, because he has the thing they all want and need to stay close to: power. Trump runs the GOP, has broken and rebuilt it in his image, and seeks to do the same to the country. While some Trump opponents have stayed on his bad side, many others have accepted that if they want any kind of role in the new administration or the GOP as it currently stands, they have to eat the poison. After all, it’s a two-way street. Like any abuser, Trump might hit you, but he only does it because he loves you.
So the humiliation rituals go on, because those who endure them have decided that the loss of dignity is worth the gaining of clout. RFK Jr. might have to cram some dreaded seed oils down his gullet, but he’s in line to have one of the most powerful cabinet positions with a vast swath of the American health system under his thumb. Once derided by Trump as “liddle Marco,” Rubio is Trump’s nominee for Secretary of State – a level of power that he never could have achieved in any other administration. Tim Scott might have soft-shoed his way through some humiliation, but was picked to lead the National Republican Senatorial Committee. Lindsey Graham and Ted Cruz get to be on TV all the time, because they spend their appearances praising Trump and extoling his leadership. Even Nikki Haley, who has been totally iced out of the incoming administration, gets to pretend that she’s a kingmaker, whose supporters flocked to Trump and put him over the top, rather than staying on the anti-Trump side and voting Democratic.
And no politician more exemplifies the flip side of the humiliation ritual than vice president-elect JD Vance. The Ohio senator had once been a vocal Trump hater, to the point where after Vance asked Trump to campaign for him in 2022, Trump vociferously insulted him from the stage in his home state. But two years later, Vance is the closest one can get to Trump and the presumptive nominee for the 2028 Republican primary. It’s a mighty reward for a little bit of embarrassment.
There’s no reason to feel the slightest sympathy or cringe for Republicans who have embraced Trump’s humiliation ritual. They’ve chosen to lick the boot. Nobody forced any of these people to line up for embarrassment, they did it because power is more valuable than dignity. As America slides into autocracy, kissing the leader’s ass is just the cost of doing business.
In Trump’s America, the business of bootlicking is good.
Mike Rothschild 