When The Metaphorical Snake Oil Becomes Real

What happens when a conspiracy theory suffers so many disconfirmations and failures that no reasonable person could still believe in its efficacy? Do its followers walk away? Do the gurus who have spent years monetizing it realize the error of their ways and renounce their work?

No, they believe harder and grift bigger. That’s why many of the biggest names in QAnon have turned from cranking out books and t-shirts to shilling for a supposed “miracle cure” called MMS. Hey, it literally stands for “miracle mineral solution,” so it must actually perform miracles, right?

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