“Little Deuce Coup” and Other Conspiracy Hits

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In 1971, Rolling Stone quoted a business associate of the late, great Brian Wilson as saying that fellow Beach Boy Mike Love declared “don’t fuck with the formula” regarding Brian’s once-lost classic album Smile. Love denied ever saying it, but the phrase stuck as a manifestation of it being financially smarter to stay true to what you’re good at, lest you lose your audience’s patience. In Mike Love’s case, what he was good at was writing trite lyrics for Brian Wilson’s melodies, and then playing those songs thousands of times. In the case of Donald Trump, it’s spreading conspiracy theories about Barack Obama and Hillary Clinton committing treason.

It’s increasingly clear that Trump and his inner circle feel at least somewhat imperiled by something unrevealed about Jeffrey Epstein, and are going to great lengths to both control the conversation about Epstein and keep anything unknown covered up.

They seem to feel this despite also basing a great deal of their 2024 campaign and early weeks in office around revealing things about Jeffrey Epstein, to the point of having a showy press conference where many conspiracist influencers were handed empty binders with title pages reading “EPSTEIN FILES PHASE ONE.”

There will be no phase two. Trump has since declared anyone who talks about Epstein to be a “weakling” whose support he doesn’t want, his mouthpieces have given countless interviews about moving on from Epstein, Speaker Mike Johnson has shut down the House rather than take a vote on releasing more Epstein files, and at least some DOJ officials are even floating the idea of cooperating with Epstein madam Ghislaine Maxwell.

Why would they so vocally be against something that they were once so vocally for just a few months ago? I have no idea, but the 180 degree shift from Epstein being history’s greatest monster to “well akshually not that bad” has been pretty much the only thing anyone wants to talk about now. This is not helping at all with Trump’s stance that we should not be talking about Epstein.

Since FBI head Kash Patel went on Fox News and declared that Epstein killed himself and there was nothing of value in the purported “Epstein Files,” Trump’s conspiracy theorist base has become increasingly vocal about their sense of betrayal, abandonment, and dismay. The last stop on a long promised road of victory and the destruction of the dark cabal has become a vicious stab in the back, with the knife wielded by a president who doesn’t know anything about knives and doesn’t want you to talk about knives.

While this is bad for Trump, he’s a lame duck and has no need for his voting base anymore. It is, however, very bad for current Republicans in office who sold their dignity for a few bags of MAGA merch, and are desperate to stay on the good side of Trump’s base – many of whom never voted before Trump, and might never vote after him.

The only way to keep these people happy and from turning against the rest of the GOP is to mollify them with even more conspiracy theories. But since Epstein is THE conspiracy theory, Trump and his cronies have no choice but to break out the greatest hits set and start playing the tunes all their fans known and love. This is not the time to fuck with the formula. And the formula for nearly a decade has been “Barack Hussein Obama is going to prison.”

Notably, the idea that Obama, Hillary, and all of their cronies and backers in the deep state are just days away from mass arrest is one of the core tenets of the QAnon conspiracy theory. Since the earliest Q drops in October 2017, there has always been an ever-present axe hanging over the Democratic elite’s head, and it’s only a few weeks or one more memo or whatever until it falls, sending their collective evil heads into the basket. They would be arrested over their child trafficking, their links to the “Russiagate” hoax (which of course is not a hoax in any way), their ties to various corrupt companies, rigging elections (including ones they won), their money laundering, their anti-Trump conspiracy, or just because they’re bad people who hate freedom.

When Trump, Pam Bondi, Tulsi Gabbard, and whoever else make noise about Obama running a coup against Trump, it hits a particular note that will always resound with MAGA believers. Sure, the mass arrests were supposed to happen a decade ago, and Trump could have unleashed “the storm” whenever he felt like it. And sure it makes no sense for Obama to have run a “coup” against Trump, or that Trump won “rigged” elections when he was out of power but lost them when he was in power. It never has to make sense. It just has to sound good. You’re not buying a ticket to the Beach Boys for it to sound pristine and reach new heights of creativity – you want the formula and the good feels. Whether it’s “Fun Fun Fun” or “All these people will be eliminated,” the dopamine hits are the same.

QAnon worked as well as it did because it touched basic, primal forces deep in the souls of its believers. Bad people had done terrible things, and Trump was going to be the one who finally brought them down. Put aside the codes and the drops and the memes and that’s what you have left: these people are sick, Trump is the cure.

Of course, the sickest one of all was Jeffrey Epstein – a figure of dread and depravity mentioned in dozens of Q drops as a trafficker, a torturer, a vicious pedophile, and a key figure in the elite Luciferian cult that has controlled humanity for thousands of years.

And that’s the one guy we’re not supposed to talk about. This is where the betrayal of Trump’s base by Trump really hits home. Epstein was the guy who was supposed to bring everyone down – that’s why they were so adamant that he didn’t kill himself. The Clintons and their fellow cultists had to kill him to stay safe and in the shadows. If Epstein were alive, if the truth about what happened on his planes and his submarine and his island and his temple and his penthouses ever came out, well, as Q put it, “The truth would put 99% of people in the hospital.”

Instead of the truth, we’re getting a bullshit song and dance, a juggler tossing shiny balls in the air to keep us distracted. The band is playing the hits and hoping we’ll sing our way through them, not hearing how shitty they sound and how cynical the whole thing is. After years of telling their fans that Epstein would go down and take the cabal with him, conspiracy influencers are now being told that Epstein was no big deal, everything about his “files” and “list” is a Democratic hoax, and that there’s nothing to see here.

Most people would walk away in disgust and shame from a political movement that treated them so cheaply. But we’re long past the point where hardcore conspiracy theorists are able to see how they’re being exploited. Many don’t want to see it, and those that do usually come crawling back to the movement they’ve given so much of their time and money to.

“Don’t fuck with the formula” works because “the formula” has power. There is comfort in the familiar, and where there is comfort, there’s profit. Trump is able to go back to the conspiracy theory hits because he knows what his audience wants to hear, knows what gets them shelling out for the new merch, and knows what keeps them happy. And when they’re happy, they don’t think much about how they’re hearing the same old songs again and again.

So the well-worn hits will keep getting trotted out, day after day, press conference after press conference. Obama’s coup, Comey, Hillary, “Good Vibrations,” Russiagate, rigged election, “Little Deuce Coupe,” deep state, Steele Dossier, “409.”

Just not Epstein. That’s not on the playlist anymore.

Are the Conspiracy Theorists Still Winning?

I’m an independent journalist with an uncertain road ahead. To support my work telling the story of the Eaton Fire and its aftermath, please consider a paid monthly subscription to my Patreon page. Thank you!


Using the 100 day mark of a presidency as a measuring stick for accomplishments only dates back to the first FDR administration, when Roosevelt mentioned it during a July 1933 radio address. Nonetheless, it’s become the marker to measure how much a president has gotten done in their first 3+ months in office – or, if you’re Donald Trump, how much you’ve broken and gutted.

Trump has been doing a blitz of incoherent and insane interviews to mark his first 100 days in office, which I won’t bother rehashing. But I did think it was a good opportunity to follow up on the first piece I wrote after he won the 2024 election, called “The Conspiracy Theorists Won – For Now.” In it, I wrote about how the right wing cranks and influencers who propelled Trump to a second victory should be prepared for some amount of disappointment as Trump loses interest in their desires to “reveal everything” and bring “the bad guys” to justice.

I made a few broad predictions of what I thought might happen in those spheres in a second Trump term, so I figured 100 days was a good time to check in and see what I got right and wrong. I generally am not the biggest fan of trying to predict what’s to come with Trump, since it’s so often impossible to get any handle on what he’s serious about and what’s just his verbal broke fire hydrant of nonsense. But having lived in these worlds for a while, I feel like I have a decent sense of what matters and what’s just wishful thinking when it comes to conspiracy theorists and Trump.

So how’d I do?

Trump won by exploiting the Appeal to Fear and Appeal to Tradition

This wasn’t a prediction as much as it was a statement on the logical fallacies and psychological triggers Trump exploited to win the election. And given Trump’s relentless fearmongering about Venezuelan gangs, MS-13, immigrant terrorists pouring over the border in carbombs full of fentanyl, and the completely ridiculous idea that if we don’t launch some sort of insane trade war with China then our economy is doomed, I’d say we’re in for a lot more of this.

Public acceptance of conspiracy theories is here to stay

Once again, more of a statement than a prediction. And yeah, we’re all pretty much conspiracy theorists now – both left and right.

Conspiracy content creators might struggle during Trump 2.0

The biggest conspiracy theories come out of either unexpected traumas or personal/national failures. It’s harder to create conspiracy theories when everything is going great, eggs costs pennies, we’re all rich, and our enemies are quaking in fear. When that DOESN’T happen, you get conspiracy theories. Recall that QAnon only emerged in October of 2017, and gained popularity because it offered an explanation for why Trump wasn’t accomplishing what he promised he would – he was, it was just happening secretly.

What we have seen is the “big week ahead” relentless goalpost moving of QAnon applied to many of those lofty campaign promises Trump made. Sure, some of them he kept – but they were slam dunks that he could carry out via executive order, like slashing DEI or “getting boys out of girls sports,” whatever that means.

But many more have been retconned or can-kicked down the road, with lofty achievements meant to happen days or even hours after inauguration now on much longer timelines, with no explanation given for the change. Remember how Trump said he’d end the war in Ukraine before he was even inaugurated? Turns out he was “speaking figuratively” when he said that. Trump’s promise to enact massive, sweeping tariffs on day one? It’s been back and forth for months on who we’re slapping tariffs on, with a constant drumbeat of pauses and trial periods making it nearly impossible to know what’s happening. The promises of near-instant wealth and prosperity have been replaced with warnings of “short-term pain” while the “cheap wealth” of the Biden administration is replaced with…something? And Trump’s Commerce Secretary Howard Lutnick has turned himself into a cottage industry of moving the goalposts a few weeks or months or “soon” for the the point when the riches are going to start pouring in.

And all those other promises about ending taxes on tips and overtime, cutting electric bills in half, immediately bring food prices way down, make IVF free, and everything else? Most have either made only incremental progress or have been airbrushed out of existence.

So who needs a new QAnon when you can just use the old QAnon to make everything seem like it’s going great?

Trump might not pardon the January 6th felons

I whiffed on this one, as Trump immediately pardoned all 1,600 January 6th participants. To add insult to national humiliation, he’s considering some sort of reparations fund for the “hostages” who were just peacefully protesting by smashing windows and beating up cops. I thought he’d pardon some, but that it wasn’t politically useful to issue pardons to some of the worst offenders of the Proud Boys and Oathkeepers. Many, naturally, have continued committing crimes, and one’s already been shot dead by police. Very fine people, indeed.

American will not be “made healthy again”

So far, so good. RFK Jr. has gone on a wild spree of undoing NIH recommendations, gutting government health services, touting useless alternatives to vaccination, promising that he’ll uncover the “real cause” of autism by September (which, of course, he’s already kicked down the road for another six months), and, most troublingly, has spoken of creating a national registry for autistic children. Because nothing bad happens when you put “undesirable” people on a list for a leader obsessed with genetics and eugenics.

Trump’s alliance with Elon Musk and RFK Jr. might splinter

Kennedy is still 100% licking the boot, but Musk seems to have overstayed his welcome and might be on the way out, as he looks to be leaving the administration soon to attempt to prop up the flailing husk of his car company. Stories have broken of shouting matches in the Oval between Musk and various Trump officials, and Musk was all set to get a classified briefing on China before Trump stepped in. The days when Musk followed Trump around like a puppy, while wearing his young son as a hat, seem to have ended.

The left wing grift machine will sputter out

Too early to tell, though I’m noticing a distinct lack of “Trump is going to prison” wishful thinking on liberal social media, which is a good sign.

Trump will disappoint his followers by not releasing any information of value about Epstein or JFK

This wasn’t on my initial predictions list, but I did write another piece about Trump keeping his conspiracy theorist followers on the hook with lofty promises to release classified information about some of the most hot-button plots in the conspiracy sphere, as well as unspecified “UFO videos” and 9/11 files.

Trump did release a large tranche of files on the Kennedy assassination, though JFK scholars immediately pointed out that they revealed little of note that was new about the assassination itself, only illuminating some minor mysteries about Oswald and CIA methods.

But UFO videos? Nothing. 9/11 files? Nothing so far. And the purported release of the government’s files on Jeffrey Epstein was a total disaster, with a splashy event where MAGA influencers were given binders supposedly full of the darkest secrets the financier kept turning into a meme-generating farce. It took hours for MAGA-world to declare the binders had nothing of value in them, accuse AG Pam Bondi of running a coverup, and mocking the redacted and useless documents they got. Despite Bondi claiming to have thousands of agents working 24/7 redacting and digitizing Epstein docs, nothing has come out since then.

Maybe it’ll all come out in September along with the real cause of autism and halved electric bills.