Trump and the “Everything Must Go!” Campaign

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I have a theory about Donald Trump and the 2024 election.

In his roughly 700 years of presidential campaigning, Trump has always done things a little differently. He shunned the retail politics and door knocking of past establishment campaigns in favor of a media strategy that revolved around building himself up as a cult of personality figure. That means countless rallies where he offered up his rambling thoughts to adoring crowds, fawning interviews from bootlickers about how great he is, and opening multiple revenue streams to keep his flock sending in the cash to help fund either the campaign or his own legal issues.

It worked in 2016 because nobody had ever seen anything like it, the media had no idea how to cover it, and because he was running against a candidate in Hillary Clinton that the far right hate machine had spent three decades claiming was the spawn of Satan. It didn’t work in 2020, and the Trump inner circle was so shocked that they took their disbelief and used it to fuel a coup attempt.

There are still six weeks until the election, but from most of the evidence we’re seeing, it’s not going to work this time either. Kamala Harris is polling well nationally, and has small but consistent leads in the states she needs to have leads in. She’s crushing Trump in fundraising, Trump’s get out the vote strategy is negligible, numerous high-profile Republicans have either failed to endorse Trump or outright endorsed Harris, he’s getting dragged down by horrible down ballot candidates in states he needs to win, he’s doing far fewer rallies and far more podcast interviews to a walled-off constituency of young men, his lackies are laying the groundwork to contest close elections and convince Nebraska to pull a last second rule change that would net him one electoral vote, and his fundraising efforts are much more centered around filling up his own coffers rather than anything to do with the Republican Party.

These are not the actions and attitudes of a campaign that believes it’s going to win. And my theory is that everyone in the Trump campaign, including Trump himself, have given up on believing they’re going to win. Instead, they’re running the “everything must go” campaign, hoping to wheeze over the finish line by making grandiose promises Trump can’t possibly keep, making as much money for themselves as possible, and sewing the seeds of doubt over Harris winning fairly. A Harris win might not result in another January 6th, but it could definitely be the foundation of a lucrative next stage for the MAGA movement – one not built around Trump as a politician, but as the elder statesman of a Republican Party built in his image, and one that features any number of acolytes fighting it out for his approval to take the mantle in 2028 and pretend that the last two elections were stolen.

Trump himself has more or less given up on campaigning with any kind of rigor or consistency. Whereas in 2016 he was having rallies once a day, sometimes twice, he’s barely having them twice a week now. His campaign has said that they aren’t necessary at this point, and his supporters will point to him nearly having been assassinated at one in July. But the decline started before then, and it’s easy to see why he’s no longer having many – he’s considerably older and less energetic, they aren’t as well attended, aren’t covered with the attention they used to draw, and Trump supporters who do attend tend to leave early. Why wouldn’t they, given that he’s been running for president for a decade and has nothing left to say.

More and more, Trump’s campaign rhetoric depends on making either ridiculous accusations (“Haitian immigrants are eating pets,” etc) or more recently on him promising truly ludicrous things that are never going to happen. Recent Trump rallies and interviews have promised 50% cuts to peoples’ energy bills and car insurance, food prices dropping from massive taxes on imported food, child care costs dropping through tariffs, IVF being free, removal of taxes on tips and overtime, credit card interest rates capped at 10%, restoring the uncapped state and local income tax deduction that Trump himself capped with his 2017 tax cuts, and most recently, a manned mission to Mars by 2028.

While a few of these are decent ideas – the no tax on tips thing has been kicked around Republican circles for a while – most of them are impossible because Trump has no power to enact them. Moreover, these are the sorts of “free goodies” giveaways that Mitt Romney built his 2012 campaign around fighting against, and which Republicans in Congress would fight to their last breath. Trump loses nothing by promising them, because they’re impossible promises to keep.

But they’re a way to get people who don’t understand how anything works interested in Trump, because hey, who doesn’t want their credit card interest rates capped? The credit card industry doesn’t want it, and that’s because it would essentially destroy anyone’s ability to get credit unless they already have sparkling credit scores. But if it’s never going to happen, who cares?

While the bossman is out promising every Trump voter a free TV and a subscription to Sports Illustrated, the rest of his core ticket is out there hitting the bricks and winning hearts and minds, right? No. JD Vance is still embroiled in the Haitian pet eating hoax fiasco while continuing to humiliate himself in TV hits. Melania Trump is focused solely on shilling her memoir, and has made just a few appearances for Trump, at several of which she was personally paid for. And Usha Vance? Never heard of her.

But if Melania is getting paid for the campaign, then it’s peanuts compared to what Donald is taking in personally. And that’s where the other part of the “everything must go” campaign really comes into play. Trump has spent an extraordinary amount of time shilling products with his name and face on them, with the money going not to the campaign, the RNC, or anyone else who might use it to help get Republicans elected. Instead the money just goes to him, presumably to spend on legal fees, or whatever else he feels like buying.

Just in the past few weeks, Trump launched a crypto currency that his two adult sons will run, announced $100 Trump-branded silver coins that are only worth $30, and published a glossy photo book of his time in the White House that includes a disturbingly high number of pictures of Trump with Kim Jong Un. All of this goes on the same groaning merch table that features Trump Bibles, Trump sneakers, and all of the other Trump branded products that the man has sold over the years. Not to mention Melania’s memoir, which is currently in the top 100 of books on Amazon ahead of its publication date in October.

None of the money from any of this shit is going to the campaign. Trump’s revocable trust owns the coins and sneakers, the photo book is being published by Don Jr.’s company, and the crypto is the product of a fly by night company called World Liberty Financial, about which nobody seems to know anything. While Trump has, in the past, claimed his campaign is self-funded, that’s never really been true, and he didn’t even make the same pledge for 2024. And there’s no indication that any of the money from any of these ventures is going to his cash-strapped and increasingly doomed bid for another term.

Beyond the low-effort campaigning and obvious last-second cash grabbing, there’s just the fact that none of these people seem confident at all. Trump allies are already screwing around with vote counting and election administration laws, while Trump has relentlessly whined that undocumented immigrants are going to vote in massive numbers to get Harris over the top and that mail in voting is going to be rigged. In a recent interview with a fawning antivaccine sycophant, he seemed positively morose as he declared that if he lost again in 2024 he wouldn’t run for a 4th time. Where is the fight from Mr. Fight Fight Fight? Where is the confidence from the world’s most insanely overconfident man? Nowhere.

Sure, maybe all of this doesn’t mean anything and Trump will pull the same inside straight he pulled in 2016 and win. The polls are still close in every swing state, and it’s not as if anyone in Trump’s core of cultists is going to walk away from him. Hell, they love the grift and the scamming and the ridiculous promises. Trump could win the most low-effort and scam-laden campaign in history simply because the Electoral College is stupid and overvalues some voters and undervalues others.

But that’s starting to look slightly less likely. And Trump and his people aren’t stupid. They have access to internal polling and proprietary data, and if they really are losing ground in key swing states, they’ll know it. And rather than fight for it, they seem to have resigned themselves to this being their last grab at the wingnut welfare spout. So you can promise people Mars and free stuff if you don’t ever intend to keep it. And you can sell coins and crypto if you have fans who don’t care where the money goes.

Ultimately, an “everything must go” campaign ends with everything having gone. And when it does, when there are no more coins to hawk or crypto to shill, you can always just light a match and burn it all down.

We’re Talking About Joe Biden Completely Wrong

One of the hardest things about being of a certain age is that the people you once depended on start to depend more and more on you. They need more from you – more time, more energy, more help doing things they used to do without help, sometimes even more money.

Sometimes, having an elderly person who depends on you means making decisions. It means painful conversations and losses of things that they never thought they’d lose. Have you ever needed to take driving privileges away from an older person? Have you ever told them they have to move into assisted living, or it’s impossible for them to live independently without help?

Was it easy? Did they just hand over the car keys? Did they just shrug and say “I’ll start packing?”

They probably didn’t. They probably fought you, told you you were wrong, you were crazy, that they’re fine, that maybe they’ve slowed down a little and have a little trouble doing things, but that’s just part of getting old. They’re fine. And they don’t want to hear it again.

But you have to bring it up again, because they’re not fine. And before they drive into a tree or burn the house down or hurt someone, you’re going to have to resolve this. And on and on it goes, you push them to give up something, they push back that they don’t need to, and you argue and put your head in your hands and want to give up. You want to say “fine, let them drive off a cliff.” I tried. I give up.

But you don’t give up, because if you love someone and you see something about themselves that they don’t, you have a duty to keep telling them it’s there until they believe you.

Now take all of that stubbornness and denial and refusal to accept what the people around you have long ago accepted – and make it about the most important job in the world, a job that a lot of other people think only you can do, and that you believe if you don’t do it, we descend into a fascist hellscape.

That’s the problem with Joe Biden running for president again. It’s not that we’re asking him to give up the car keys or the house he lived in for fifty years. We’re asking him to give up being the most powerful human on the planet. And he doesn’t want to.

We’re talking about Joe Biden the wrong way. We’re talking about him like a political candidate, and not like a person. A person who is aging in a very public and ugly way. He is 81 years old, and will be 86 at the end of a second term. And nobody knows what that means for him, for his presidency, and for the country. But it’s hard to see it as anything positive or comforting. Not anymore.

Aging isn’t linear. It’s a slow decline in your faculties and abilities and memory and judgement and temperament. For a while, Biden could walk that line. It appears now that, at a minimum, he’s having trouble walking it. And his halting, quiet, feeble, mush-mouthed, incoherent, extremely painful performance in the June presidential debate against Donald Trump (who, it should be noted, is also mush-mouthed and incoherent, just much louder) proved it.

Biden’s defenders believe that him stepping aside and handing the nomination over to someone else, be it Vice President Harris or another Democrat, will be a disaster. They might be right, of course. They might also not be. They believe that Biden just had a bad night, that he was jet-lagged and feeling sick, that he was over-prepared and restricted by said preparation and let lag and sickness from “letting it rip.”

And again, they might be right.

But if you’ve watched someone you love age, you know that the Biden we saw during the debate is probably closer to the real Biden than anyone wants to believe. Yes, older people can have better days than their worse days. But Biden is only going to get older. Whatever is going on with him might ebb and flow, but it won’t get better. Aging doesn’t go in reverse.

It might happen again. Maybe even worse. And it might happen again when it’s too late to make a change without it seeming like chaos and a total lack of planning.

The conversation about Joe Biden stepping aside is one we should have had years ago. It’s one that should have been had based on reality, on the cruelty of aging, on the idea that one man does not define a political party, and on the knowledge that once you reach a certain age, things start to go wrong in ways that can’t be fixed and so maybe we should act before those things go wrong. It’s not ableist or ageist to see an extremely old man who is clearly breaking down in the way that almost all extremely old people do and point it out. To take the car keys away before he hits someone.

We are being told by Biden loyalists, social media influencers, and die-hards that all of this is just bedwetting and a waste of resources and does nothing but help Trump by ignoring his many flaws and horrors in favor of a media frenzy being goosed by the right wing oligarchs and rat-fuckers that run everything. That Biden is fine, he had a bad night, his appearances since then have gone better, and that we need to suit up, shut up, and get in line.

I reject all of this.

I reject the idea that the movement to push Biden to step aside is just more of the “but her emails” nonsense that sunk the Clinton campaign in 2016. Hillary Clinton’s emails were a minor story that was relentlessly exploited by the right wind media machine who had spent decades trying to destroy her. And the idea that the far right was actually concerned about information security is laughable given their unblinking acceptance of Trump keeping untold classified documents in the bathroom of his golf resort.

I reject the idea that criticism of the Democratic Party and of Joe Biden’s stubbornness is tacit support for Trump. It’s the exact opposite, it’s wanting the Democrats to put forth the candidate who has the best chance to win, and being extremely concerned that this might not be Biden, and even if it is, we should probably talk about it while we can.

I reject that anyone who is having serious doubts about Biden’s ability to win again, his age, and his state of mind are “bedwetters” who are panicking over nothing. The debate we’re having now is the debate that should have been had last year. It’s the sign of a healthy party that puts the good of the country over the ego of one man. We have one party like that already – the Republicans. Just because they will support their man no matter what he does, says, or inflicts on anyone else doesn’t mean we should do the same.

I reject the idea that Democrats wouldn’t support another candidate if Biden were to step aside. Sure, there would be crabbing and bellyaching over Biden leaving the field, but it’s ludicrous to believe that Biden diehards would stay home rather than support another candidate who was already lock-step in beliefs with Biden. Democrats did support a potential Biden replacement already: Kamala Harris, who 81 million people voted to step in for Biden should something happen. Well, something happened.

And I reject the ludicrous conspiracy theories that Biden was sabotaged by a rogue soundman at CNN, the excuses that he was in Italy 12 days before and was too tired to debate, and the self-serving demands to “unite or die.” If Biden thinks that the scrutiny he’s getting from his own party is bad, wait until Trump – who has been uncharacteristically silent the last two weeks – starts on him.

At the moment, the far right has been content to let the two Biden factions battle each other. But that won’t last much longer, and Biden is going to have to defend not only his record and presidency from the right, but his sanity and health and basic ability to make decisions. And it won’t be for the good of the country, it will be for the good of Trump – a man who puts nothing above himself.

Joe Biden is not like that. He is a man who puts country over self. Not many people are like that. But everyone gets older. Everyone loses the ability to do things they used to be able to do.

And everyone has loved ones that at some point will have to step in and make the decisions they might not be able to make anymore.

Because Joe Biden the person has reached the point where while it might not get worse for a while, it won’t get better. It never does.


This is the first post in what will be a relaunched TheMikeRothschild.com. For quite a while I’ve put it to the side while I work on bigger projects, but I’m missing the immediacy of regular writing. I hope to post twice a week, with one post more expressly political and/or fringe, and one a little more of a mix of things I care about and want to share. I hope you’ll share, subscribe, and do all the other things we ask readers to do these days. One post will be Monday or Tuesday, the other Wednesday or Thursday. I’ll develop more of a regular schedule as I go.

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Thanks for reading this far, and for everything!

(photo credit: Elizabeth Frantz/REUTERS)

2020 Conspiracy Theories: The One With Joe Biden’s College Roommate

As part of what’s sure to be a long, brutal, insanely divisive 2020 presidential campaign between Donald Trump and the eventual Democratic nominee, conspiracy theories are already emerging about the top liberal frontrunners. And the first target for the churn of right wing plots, fake hit jobs, and hysterical rumors is Joe Biden.

The former vice president is leading Democratic polling, but only with about a third of the vote. He’s also run a fairly lazy and outmoded campaign, relying on wishful thinking that Republicans will come to their senses and throw Trump under the bus – along with a good deal of old school tactile politics. It’s that reputation (earned or not) of Biden as a handsy, touchy creep that’s powering the first big Biden conspiracy theory: that his college roommate went on the record with a bombshell that Biden has admitted to being sexually attracted to children.

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