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As part of my post-fire mental health, I’ve been trying to stay off social media on the weekends. I’m also trying to avoid getting too wrapped up in debunking instant conspiracy theories about tragic events, preferring to wait a day or two before really diving into what fringe communities are claiming. The positive side of this is that I’m generally less frantic and glued to my phone. The vulnerability is that if a bunch of things happen over the weekend, or a major event spawns a deluge of disinformation, by the time I jump back into the fray, I’m already behind.
So after the horrifying shootings of multiple Minnesota lawmakers on Saturday spawned countless conspiracy theories minutes later, I was way behind.
By the time I had popped onto social media Saturday afternoon, the worst people on the internet had long ago flooded their readers with conspiracy theories and false claims that the alleged killer was a radical leftist Marxist, that the shootings had been revenge by the state’s Democratic party for the two lawmakers voting against a bill to fund healthcare for undocumented immigrants, that the shooter was friends with MN governor Tim Walz, and that he’d been planning to attend the No Kings protests scheduled for that day.
All of these theories either lacked evidence or took real things out of context. They weren’t true, and when they were first posted, nobody could have actually known if they were true, because for at least the few hours immediately after the shooting, the suspect hadn’t been publicly named and little was known about him. How could anyone know that the shooter was a “radical Marxist” or “friends with the governor” if we didn’t actually know who he was?
None of this kept these theories from immediately going viral, driving traffic and merchandise sales to their creators, and confusing the issue for people who are not dialed into internet culture. Of course, you didn’t need to be an expert on conspiracy theories to know this would happen, because it’s happened already – countless times.
The facts and details about the MN shooting didn’t matter, because the people who create these theories have developed a template for every single mass shooter, would-be assassin, tragic accident, mass casualty event, or any other unexpected and traumatic event. The perpetrator is always a far-left deep state assassin with links to antifa, Black Lives Matter, George Soros, liberal political figures, or transgender activism. The details and nouns vary a bit, but the gist is the same – a deranged hyper-liberal who acted out their violent ideation on innocent people, either because pig pharma made them insane, or because they’re working for the deep state.
The early “reporting” on these incidents is always the same, following the same outline and making the same accusations. And it’s always wrong. Trump’s would-be assassin in July? He was a “deep state hitman” and dedicated Democrat – until it turned out he had no known motive and had debated shooting at both Trump and Joe Biden. The horrifying mass shooting in Uvalde, TX in 2023? The shooter was immediately “identified” as both transgender and an illegal immigrant – except he was neither. The 2022 Highland Park, IL shooter? The far right media immediately claimed he was linked to antifa and transgender. He was neither. The 2017 Las Vegas massacre? Alex Jones immediately ran with conspiracy theories that the shooter was both a member of antifa, and linked to ISIS – except he had nothing to do with either, and local police and federal officials disclaimed both accusations. I could find dozens more examples.
Claims about mass shooters “actually” being transgender and part of an “epidemic” of trans massacres are so common that Jones, in a Twitter post after the 2024 Madison shooting, claimed “there is a 98% chance the shooting is trans or gang related.” In reality, the number of mass shootings carried out by trans individuals is 0.11% – or about one out of a thousand.
Even disasters beyond shootings are fodder for the “deranged leftist” template. Recent helicopter crashes, train derailments, and even the fires in Los Angeles that burned down my home and thousands of others have all been blamed on some form of mutated leftism, usually DEI hiring practices. And it’s entirely without evidence, and done only to inflame people who are already inflamed about DEI hiring practices. The facts don’t matter, and they’ll never be applied.
As it turned out, the MN shooter was a hardcore Trumper, a right-wing evangelical, and a domestic terrorist with a list of dozens of Democratic lawmakers he wanted to murder. The “No Kings” fliers in his car were likely there because he was going to attempt to murder people at one of the events in Minnesota. But even now, the influencers cling to the idea that he was actually a radical leftist with close ties to Tim Walz – despite no evidence that they’d ever met, and their only link being that the shooter had served on a non-partisan business commission rubber-stamped by the governor.
But conspiracy theory gurus dropped him into their template of radical left-wing transgender antifa abortionist the moment the news of the MN shootings broke. They seeded the ground first, and the narrative was set. And it’s not a narrative that started with Alex Jones or Trump’s election – merely one that’s changed shape to comport with the times.
In the Before Trump days, mass shootings and violent incidents were blamed on the looming specter of gun confiscation and mass arrests of patriots. In the wake of Sandy Hook and other massacres, the far right media immediately saw whatever was going on as some form of a staged false flag or targeted hit, always carried out by either multiple shooters or a drugged-up government patsy, with the purpose being an excuse for harsh gun control measures, the taking away of 2nd Amendment rights, and the incarceration – or elimination – of those who resisted.
Ultimately, the far right media machine switched out the “staged false flag” template for the “deranged antifa trans” template for a couple of reasons. One was that after Sandy Hook came and went without the dreaded Great Gun Grab, it became clear that if the massacre of 20 6-year-olds didn’t motivate Congress to do anything about gun control, nothing ever would. The second was that Trump was elected, and the conspiracy theories about tyrannical government overreach suddenly became wishful thinking. Conspiracy influencers who turned their paranoia about the federal government into full time jobs suddenly became Trump’s biggest fans and apologists. No government he controlled would ever carry out staged false flags to take away our gun rights, because Trump was only going to use the hammer of government to get rid of bad people, not patriots.
And yet mass shootings kept happening. So rather than engage in any kind of introspection about why mass shootings keep happening and what can be done to curtail them, they just switched out the conspiracy theory. False flags were out, deranged leftists were in. It didn’t make anymore sense in its new form than its old form – and even Jones continued making contradictory claims that the shooter was both anti-Trump and a hired stooge of the government. But overall, it became a way to excuse why the thing Trump should have stopped – the federal government killing people in preparation for martial law – kept happening.
The sad truth is that none of the influencers making these theories up care about whether they’re true or not. The only thing that matters to them is building out and monetizing their endless narrative that “the left” – whoever that is – wants to kill them, take their freedom, and transgender them. Create the fear, spread it without consideration, sell them the cure. Do it again, and again, and again. And when you’re proven wrong, the only thing you do is push the lie harder. As it became clear that the MN shooter wasn’t any of the things that early conspiracy theorists claimed he was, they just kept saying he was those things.
When you don’t care about being wrong, you don’t care about continuing to be wrong. Being right takes time, and these people don’t have it. Not when there are ad buys and clicks and podcast subscriptions at stake.
There will be more violent incidents in America, not just because of Trump and the general ratcheting up of tension between Americans, but because America is a violent country where guns are easy to access and mental health is always the first thing to run out of funding. The people who rely on making money off disinformation about these incidents will stick to their pre-written narratives until the time comes for them to swap the template out again, once Trump is out of office and presumably the “deep state” takes the White House again. Then we’ll likely be back to false flag gun grabs, rather than transgender Marxists.
It won’t matter. When you don’t care about being right, it never does.
Mike Rothschild 