Gawker didn’t do everything right, but when it really nailed something, that something really got nailed.
My favorite example was coining the term “chart brut” to describe the crude, mentally-impaired, MS Paint-made conspiracy pictures that popped up everywhere after the Boston Marathon bombing.
You take a picture of something that “doesn’t add up” and add some red arrows, circles, and random bits of text to it, in order to draw our attention to…things. Toss in a few screen caps from Google and a Twitter handle, and the sheeple have been awoken.
Mike Rothschild 
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