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In the days after Charlie Kirk’s murder in Utah, the conservative activist has been compared by fellow conservatives to Jesus Christ, St. Paul, Moses, Martin Luther King, Jr., and even steel-skeletoned X-Men character Wolverine. He has been lionized as a hero, a martyr, a warrior for God, a prophet, a revolutionary, and potentially a future president cut down in his prime.
He has been memorialized with a vigil at the Capitol, a funeral with federal security held at a football stadium with the president and virtually the entire cabinet in attendance, and talk of statues on multiple campuses. Tucker Carlson compared his death to the Crucifixion. Flags were ordered flown at half-mast. There were rumors Kirk would lie in state at the Capitol, an honor usually reserved for presidents and other figures of national importance. Those who took any kind of joy in his death, or even people who simply quoted verbatim the horrifying things he said about Black and transgender people were hounded with threats and often fired from their job.
Though the 24th anniversary of 9/11 took place just a day after Kirk’s death, its coverage was virtually consumed by that of Kirk. It was as if an entire nation had lost a national hero, with the expectation that the displays of mourning would be commensurate. The September 11th attacks were so forgotten in the rush to anoint Kirk with sainthood that Kirk’s body was flown back to his home state of Arizona on Air Force Two at taxpayer expense, escorted by JD Vance, who skipped New York’s 9/11 memorial ceremony in the process. When it came to public displays of lionizing Charlie Kirk, nothing was too much, and too much was not enough.
Charlie Kirk was a podcaster whose claim to fame was showing up at colleges and daring overmatched students to “prove me wrong” in debates. He was not a war hero, or a statesman, or the inventor of a cure for a deadly disease. He was not a figure on par with history’s prophets and martyrs. He said things about Black people, Islam, and women that were reprehensible. He believed in no separation between church and the state, explicitly wanting a Christian nationalist government that would put the Bible and the Constitution on an equal footing.
One can be upset that a public figure was shot dead while exercising his right to free speech. One can mourn for his children, who will grow up not remembering their dad. One can shake their heads at how easily the shooter obtained a rifle. But this? Congressional resolutions? Vicious attacks on those not mourning him hard enough? State-enforced tributes? The entire cabinet gathered together in a way they only do for the State of the Union? Comparisons to Lincoln and JFK and the Lord and Savior of billions of Christians? What are we doing here?
A cult of personality grew around Kirk so quickly and so completely that it almost dares one to see it as insincere and hyperbolic. Kirk’s martyrdom has taken on the aura of a public performance, done for the cameras and the clicks, and to stoke more of the fear that Kirk specialized in stoking. The language around his death is messianic and hyperbolic, but it also includes a word not usually found in public expression of grief: they.
Time and again, we’ve been told “they” killed Kirk. The left, the radicals, the Christian-hating lunatics. It’s the same “they” who we are told by the far right over and over are the enemy, the ones to fear. They are coming after your job, your money, your women, and your freedom. They control the media, they control the universities, they control banking. They must be stopped at any cost. After all, look what “they” did to Charlie Kirk. They can do it to you, too.
“They,” of course is one guy – alleged shooter Tyler Robinson. But while it took three days for Christ to rise from the dead (if you believe that sort of thing) and about two days to find Robinson, it took seconds for Kirk’s personality cultists to determine who killed him and why.
The moment Kirk died, his killer was deemed a transgender lunatic, hopped up on antifa and liberal hate, driven to kill a beloved conservative because of their words. Seconds after Kirk’s death was confirmed, countless right-wing influencers began baying for blood. It was war, with Kirk killed by the first shot. It was open season on America’s violent liberal lunatic enemies. After years of forcing pronouns and land acknowledgements and transgender everywhere on us, the gloves were off and the guns were locked and loaded. It was the last act of a holy struggle that would end either with the right victorious or the death of freedom.
Never mind that this was almost the same reaction many of these people had to Cracker Barrel changing its logo, to Black stormtroopers in the new Star Wars movies, and to the Green M&M not being “sexy” anymore. Some of that was obviously performance, but this was the real thing. A guy was dead. And it was easy to imagine a massive and organized spasm of violence against the groups linked to the shooter.
Except it got a lot harder once the shooter was found. Tyler Robinson had nothing to do with antifa, which is not a real group in any sense of the word. He wasn’t a left-wing activist in any meaningful sense of the word. He wasn’t transgender. He was a mostly politically-apathetic gamer who might have started to lean more left, and who was in some kind of romantic relationship with his transgender roommate. The slogans etched on his bullets were mostly internet brainrot from the gaming world. He’s never voted, was raised in a MAGA family, and went to one semester of college before dropping out and going to trade school.
He was not who Kirk’s cult of personality needed him to be. He was not an antifa trans activist who killed Kirk to advance the far left’s war on traditional culture. Like Oswald, like James Earl Ray, like would-be Trump killer Thomas Crooks, he was just a guy with a rifle who will be forever remembered only as someone who shot someone else. His motive increasingly appears to be murky, just like his politics and online life. Like many other assassins and wannabes, he did it for reasons that don’t make sense, don’t fit into neat boxes, and might even contradict each other. Robinson may have “hated” Kirk, but the hate was born out of complex and inscrutable reasons that haven’t been fully revealed.
But Kirk couldn’t just be killed by a sort-of left-wing loser with a gun who did it for no real reason. He had to be martyred by a hard left psycho in a culture-war driven killing that must be avenged. He had to die for us, and we have to carry on his work. Like JFK. Like MLK. All killed by supposed conspiracies led by nefarious actors or because they got too close to the truth. “They” killed him – a trope uncomfortably close to the deicide accusation levelled at Jews, which Tucker Carlson leaned especially hard on during his bizarre eulogy at Kirk’s funeral event.
This is the essence of conspiracy theories – that something unexpected had to have happened for a reason we aren’t being told. When we don’t get a reason, or the reason is dumb, we make one up. We give meaning to what seemed random. And we tell ourselves that whoever did it will come after us next. Right wing influencers excel at taking this fear and turning it into cash. And they’re doing it again.
Kirk’s death appeared to be completely meaningless. A life seemingly imbued with holy purpose ended for no purpose. But that couldn’t be allowed, not when there was an opportunity to use it to crush Kirk’s enemies, build brand extensions, make liberals cry, and get on TV. Some of the grief is clearly real, but much of it is almost hilariously over-the-top, like an Italian movie where the widow hurls herself into her husband’s grave. Kirk’s widow wasted no time sending out fundraising emails, taking over as the public face of Kirk’s Turning Point USA organization, and posting somber videos of her tenderly touching her husband’s corpse, while declaring war on those who killed him.
Whoever they were.
The Kirk cult of personality likely has limits. People have short memories and will move on to the next tragedy (trust me on this one.) And for as much hyperbolic praise has been heaped on Kirk, it can never surpass the hyperbolic praise heaped on Donald Trump. That is THE cult of personality, all others are subordinate. Trump himself moved on rather quickly, from giving a somber (and some speculated AI-created) tribute in the White House on Wednesday, to dancing at a Yankees game on Friday. Even Trump’s headlining eulogy at Kirk’s funeral had little to do with Kirk and everything to do with Trump’s usual basket of twisty grievances and bizarre lies. It felt like a campaign speech, not a farewell to a friend.
And nobody on the right will say anything about it because Trump is the leader, and the leader can’t be questioned. So while the grief might be real, the mourning is a performance – carried out for both a mass audience and for the Audience of One. And when he gets bored and moves on, there’s a pretty good chance the mourners will too.
It’s tempting to look at Kirk’s funeral as a harbinger of what’s to come with Trump’s movement once Trump is gone. Maybe Kirk could have been the person to take control of it, but it’s far more likely that nobody is that person. Dictators don’t generally name successors, and those that are named often pay a heavy price. Building an instant cult of personality is one thing, sustaining it is another. Trump will always be the center of MAGA world. Kirk can never be, and no amount of ridiculous genuflection and hyperbolic martyrdom can change that.
Trump is their God, everyone else just floats in and out of his good graces.
Mike Rothschild 
[…] an echo of conspiracist claims that “they” had killed Kirk, claims that were omnipresent, as Mike Rothschild writes in his newsletter: “‘They’ killed him—a trope uncomfortably close to the deicide […]